John Michell

By Lisa Yorgey Domestic mailers aren't suffering rising postal costs alone; the cost of international mailing also has risen. However, reducing catalog quantities and mailing frequencies aren't the only ways to curtail expenditures, says John Michell, president of Clifton, NJ-based Johnson and Hayward, an international mail services firm. Following are some of his tips on how U.S. catalogers mailing overseas can cut costs. • Use polywrap instead of an envelope to enclose your catalog. This will reduce the weight of a mail piece. • Mail two catalogs at the same time. This cost-cutting measure certainly will work if you have two related books, such

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