British retailers are investing heavily in the use of digital and mobile in-store to persuade consumers that brick-and-mortar shops aren't just relevant in a digital world but the only place to get the best retail experience in the run-up to Christmas. For example, John Lewis, best known in creative circles for its emotive advertising, is now making digital waves with plans to test a number of new apps designed to deepen customers’ physical in-store experience. First up in early November will be an in-store 3-D printing pilot which, combined with RFID tagging, will help people choosing a new sofa.
U.K. department store chain, John Lewis, has named Mak Lewis as online director, effective March 4. He will join the John Lewis management board (JLMB), reporting to managing director Andy Street. Lewis past roles include spending six years at eBay as...
NEW YORK — U.K. retailer John Lewis has become the first company outside of the United States to partner wiht Barnes & Noble for the sale of Nook devices. John Lewis will offer Nook products at 37 U.K. stores and on www.johnlewis.com. As previously...
Earlier this year several major retailers, including Marks & Spencer, J Sainsbury and John Lewis earmarked the first Olympics on U.K. soil for 64 years as a major opportunity for a fillip to sales. Yet the financial stresses of recession, coupled with an absence of public holidays and unhelpful weather patterns, mean any boost may be muted.
British retailers will be giving over more of their marketing budgets to mobile this year and luxury retailer Harrods is no exception. In a bid to give the brand a greater global presence, Harrods.com will be launched along with a fully transactional mobile website. Many of the store's rivals, including John Lewis and Debenhams, already have transactional mobile websites and apps.
The first issue of the publication, entitled ‘Lovetech’ , will be distributed as an insert in the London edition of The Daily Telegraph. Advertising space has been sold to Best Buy suppliers and brand partners. Future editions of Lovetech , whose target audience is to be 20-40 year olds, will be distributed in 10 of the brand’s UK stores. In addition to the glossy print edition, an e-catalogue will be available on the Best Buy UK website. The magazine will be produced in partnership with August Media and will