Joel Roos

Struggling e-commerce site Fab has gone shopping. The once high-flying company, which has recently suffered a series of pitfalls including a round of layoffs last month, announced Wednesday that it's buying One Nordic Furniture Co., a retailer known as the "luxury Ikea" with operations in Finland and Sweden. The deal is the next step in chief executive Jason Goldberg's strategy to design, market and sell private-label goods rather than rely on the products of other brands.