Jim Wright

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Specialty retail apparel chain Express has launched Express NEXT, a new points-based loyalty program open to all Express customers throughout the United States. Express NEXT replaces Express' previous loyalty program, which was only available to Express credit card holders. It's designed to meet shoppers' habits in-store and online, as well as reward brand interaction via social media.

Express, a specialty retail apparel chain, today announced the launch of Express NEXT, a new points-based loyalty program open to all Express customers throughout the United States. Inspired by customer feedback and extensive market research, Express NEXT replaces the previous loyalty program that was only available to Express credit card holders. Express NEXT is designed to meet the retailer's shoppers’ habits both in-store and online, as well as reward brand interaction via social media. 

BRENTWOOD, Tenn., Feb. 28, 2012 /PRNewswire/ -- Tractor Supply Company (NASDAQ: TSCO), the largest retail farm and ranch store chain in the United States, today provided updates to both the Company's long-term operating margin target and domestic store growth potential in advance of management's presentation at the Company's investment community meeting. Building on its momentum in fiscal 2011, the Company has increased its long-term operating margin target to 9.5% from its previous target of 8.5%. The Company's operating margin was 8.3% in 2011. Additionally, the Company has increased its estimated domestic store growth potential to 2,100 stores from a

Tractor Supply Company, the largest retail farm and ranch store chain in the U.S., announced that effective Feb. 15, Gregory A. Sandfort assumed the title of chief operating officer in addition to his role as president.

Dallas -- Alliance Data Systems Corp. said Tuesday that it has extended its agreement with Express to continue providing Express with private-label credit card services including account acquisition and activation, receivables funding, card authorization, card issuance, statement generation, remittance processing, customer service functions, and multichannel marketing services. Under terms of the extension agreement, Alliance Data said it will work with Express to evolve its card program through new cardholder benefits, new card plastics, and testing a new points-based loyalty program. Additionally, the team will explore mobile marketing and payment solutions, focusing on enhancing the customer experience, engaging new and

This month, Express is enhancing the customer experience by launching its first-ever catalog in many different channels. The company studied its customer and found that customers want to shop in many different ways. To accompany customer wants, Express added e-commerce, m-commerce and f-commerce to its resume over the last few years and the catalog seems to be the next logical step.

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