Jim Giebutowski

SMC Corp. of America needed a better way to present its complex product information — a method that would supplement its print catalogs and help customers, primarily engineers, do their jobs better. The world’s largest original equipment manufacturer of pneumatic components, SMC has been making and distributing actuators, valves, compressors, pumps and electrical components since 1959 and selling them to industrial customers worldwide. In the past, SMC annually produced a half million hard-copy catalogs for promoting its more than 8,900 basic products with millions of possible configurations. But not only were the print books expensive to create, maintain and distribute, they quickly became