Jill Hutchison

BENSALEM, Pa. — Charming Shoppes is making it easier than ever for women to design and share their favorite looks. On the heels of the successful launch of their new fit and style technology, Fashion Genius, Lane Bryant and its sister brands Catherines, Fashion Bug and Sonsi have further enabled the customer's shopping experience by enabling women to build personalized outfits based on their Fashion Genius fit and style profile, share their outfit creations across their preferred social network and vote for their favorite customer created looks. In addition, the sites will now offer customers the option to manage