Jennifer Gosselin

/PRNewswire/ -- Today, Piperlime, the online shop known for the freshest styles in fashion, announced it will open its first retail store this fall, at 121 Wooster St. in the SoHo neighborhood of New York City. The new 4,000 square foot Piperlime store will offer a similar curated assortment as online, immersing consumers in the brand's unique shopping experience. Styled as a boutique, the store will feature the best range of coveted, iconic brands like Milly, Frye and Citizens of Humanity as well as little known finds including Tinley Road, Ash and Maison Scotch. Sponsored by: "Our customers have

Piperlime has raised the ire of some of its Facebook fans with a series of cheeky — or "snotty," according to detractors — wall posts last week. The Gap brand began posting updates on Facebook and Twitter such as "Every time you wear sweatpants in public, a single guy leaves New York" and "Let's put Saturday-night effort into Sunday afternoon." While some fans found the posts entertaining, even applauding Piperlime for attacking sweatpants, others were enraged.