Jeni Lee Chapman

New York City -- A poll released Thursday by Harris Interactive named Target Corp. as its Value Retail Brand of the Year. According to the 2011 Harris Poll EquiTrend Study, Target has the strongest consumer brand equity among retail brands. Overall, awards are given in each of 46 different categories. This is the second consecutive year Target has led the way in the Value Retail category, with the gap between runner-up Wal-Mart increasing. “In difficult economic times, consumers look for value,” said Jeni Lee Chapman, executive VP of brand and communications consulting at Harris Interactive. “Target is seen as

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