The opening of innovation labs and technology centers has been a trend in the retail industry for a few years now. Leading brands such as Wal-Mart, Home Depot, Nordstrom, CVS and others have all opened digital innovation labs within the last few years — most of them in Silicon Valley to take advantage of the abundant tech talent in that area. Kohl’s is no exception, having opened its digital center in Milpitas, Calif., in April 2013. All of these retailers are trying to be at the forefront of digital technology so they can better engage today’s tech-savvy consumers. In that quest, Kohl’s is turning to an unlikely source to find inspiration: interns.
Jen Johnson
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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