When it comes to online marketing, conversion rates are key. With that in mind, Jeff Schueler, president of Usability Sciences Corp., a Dallas-based Web usability company, offered seven tips to improve conversion on your e-commerce site in a session at the Internet Retailer conference, held earlier this month in Chicago: 1. Encourage account creation. “People inherently don’t like to register,” Schueler said, “so integrate account creation into the shopping cart process, but do it after the customer has paid.” This accomplishes two things: First, the customer doesn’t feel pressured to register in order to buy something from you, and second, you’ll already have the customer’s
1
Comment
