Jeff Lawson

Nordstrom recognizes that a single picture speaks over a thousand words. In partnership with Twilio, a software and cloud-based communications company, Nordstrom employees can now send real-time photos of trending pieces and attire to customers through MMS messaging with their standard 10-digit business phone number. Before the launch, businesses sent multimedia messaging (MMS) communications mainly with a 5-digit number — a short code developed for mass messaging and marketing. This process proved to be an inconvenience for companies as it's expensive, costing over $10,000 per year to maintain, and takes months to install.