Jed Paulson

Urban Outfitters brand Free People hopes to reverse declining mobile web conversions and page views with a recently revamped site boasting bigger and more visuals, off-screen navigation and a streamlined checkout while simultaneously reducing code volume to minimize the impact on performance. In an exclusive interview with Mobile Commerce Daily, Free People's Director of Marketing and E-Commerce Jed Paulson discusses why the brand felt it needed a better mobile web experience that would more closely match its other digital offerings. 

Free People, a specialty retail brand that's part of the Urban Inc. family, has seen a tremendous amount of success from its mobile shopping app for iOS over the last year. With a launch in June 2013 focusing on social community and user-generated content, Free People's mobile app has become a critical part of the company's omnichannel strategy.