Amazon.com built all sorts of buzz and intrigue during Advertising Week last month by touting its third-party ad platform. What the e-commerce giant is doing isn't actually all that new, however. Brands repackaging their own audiences for display ads "is very much an emerging space," said Jay Habegger, co-founder and CEO of ad network OwnerIQ, a retargeting firm that's in talks to work with the majority of the top 25 retailers.
Jay Habegger
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