Jason Wallis

Though digital retail began taking shape in the 90s, the experience has transformed dramatically since the advent of personal technology. The 21^st century brought the rapid adoption of mobile devices, compelling retailers to maintain both traditional and mobile-friendly sites. The evolution to mobile and consumers increasing comfort with online shopping across all platforms has created a number of challenges for enterprise businesses. Here are three challenges that retailers need to address in order to meet the changing needs and demands of their customers: