Jared Gerber

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

This week's top article of the week (as determined by our readers’ clickthroughs) addresses a basic yet critical topic: What can you do to convert more of your website visitors into customers? Jared Gerber of IMAGINE IT Web Design & SEO dishes out 10 pointers to help online retailers improve their conversion rate in 10 Tips to Maximize Your Website Conversion Rate.

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