James Crouthamel

With an array of costs, providers and services, choosing the right model can be a mystery By James Crouthamel As more and more retailers are competing for the ever-elusive consumer dollar, an online marketing strategy is becoming increasingly important and should be an integral part of your corporate marketing effort. There is an array of online advertising models from which you can choose—cost per million, cost per click, cost per acquisition or cost per X (which is any variable), using banner ads, textual links, e-mail, wireless, etc.—all of which can be useful to both developing your brand and driving sales online. There

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