James Cash Penney

New York -- J.C. Penney chairman and CEO Ron Johnson on Monday sent out an email to the chain’s customers detailing how it is returning to the pricing policies its founder James Cash Penney intended. "While you will see many changes, you can rest assured that we'll never lose sight of our founder's values," Johnson wrote. "When James Cash Penney built his first retail stores over a century ago, he called them 'The Golden Rule,' because treating customers with respect was his highest priority." Johnson also described some of the changes going on in the company’s stores. “We've