Jacq Wilson

Reported by Donna Loyle, editor in chief, Catalog Success magazine In a precedent-setting case for catalogers, a California Appellate court recently clarified rules concerning fees listed on order forms. In short, the fees were allowable because the order forms created shipment contracts, not sale-on-approval contracts. The case is an important one for direct marketers. The case, Wilson vs. Brawn of California, was brought by a customer of International Male catalog, owned by Hanover Direct. The plaintiff, Jacq Wilson, argued that the insurance fee he paid for his shipment was deceptive, even though he knew of the fee before ordering and did not want to return the

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