Isabella Oliver

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

As one cataloger I recently interviewed called it, “terminal sameness” is the phenomenon of all catalogs blending together to look the same, particularly when it comes to product offerings. At the recent ACCM conference, a panel of catalogers led a session to help their peers break out of the mold with their merchandise assortments and avoid the “me too” syndrome. The panelists, Emily Harris, product manager of the spa and massage division of the Scrip Cos., parent firm of the Lotus Touch catalog; Jane Schmotzer, director of product development for the Christian Tools of Affirmation catalog; and Geoff van Sonsbeeck, co-founder and owner

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