Henckels

Chefs Catalog has rolled out a mobile-optimized site that lets food lovers access and buy its products via their handsets. The company partnered with Digby on the mobile initiative. Consumers can shop for items from the Chefs Catalog including cookware, cutlery, kitchen electronics and specialty foods. Chefs Catalog’s key strategy is to provide their customers with access to Chefs Catalog products anytime, anywhere from the convenience of their smartphones in perfect timing for the holiday shopping season,” said Dan Jones, chief marketing officer of Chefs Catalog. “The Chefs Catalog mobile-optimized site provides loyal customers an easy-to-use platform to purchase,