Heikki Takala

32 MT Mavic ended 2011 up 14 percent in sales, following fourth quarter growth of 17 percent, according to earnings released Tuesday by its parent company Amer Sports. Mavics full year revenue tallied 120.5 million euros ($157.6 million) up from 106.4 million euros ($139.2 million) in 2010. Rims, wheels and pedals accounted for 83 percent of net sales while cycling apparel and footwear represented the remaining 17 percent. Mavics apparel and footwear segment rose 24 percent in sales over 2010, and rims, wheels and pedals jumped 11 percent. In 2011, EMEA (Europe, the Middle East and Africa) was by

HELSINKI, Finland (BRAIN)Sales at Mavic rose 15 percent in the third quarter, with strong growth in wheels and cycling shoes, parent company Amer Sports stated in an earnings call Thursday. Cycling sales totaled 28.7 million euros ($40.8 million) in the quarter ended Sept. 30, compared with 25.2 million euros ($35.8 million) a year earlier. In the first nine months of the year, sales for the segment are up 12 percent, from 79.6 million euros ($113.1 million) to 91 million euros ($129.3 million). Amers winter and outdoor equipment group, which includes Mavic, reported a 24 percent increase in sales for

HELSINKI, Finland (BRAIN)—Mavic sales grew 17 percent in the second quarter of the year, driven equally by sales of wheels and cycling soft goods like footwear and apparel, Heikki Takala, president and CEO of Mavic’s owner Amer Sports said in a conference call on Thursday. The cycling segment reported sales of 27.9 million euros ($40.4 million) for the months of April through June, compared with 25.1 million euros ($36.4 million) for the same time period last year. For the first half of the year, Mavic’s sales were up 12 percent, from 54.4 million euros ($78.8 million) to 62.3 million