Healey Cypher

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

In the beginning of his session at the National Retail Federation's Big Show in New York City yesterday, Healey Cypher, head of retail innovation at eBay, asked the audience an intriguing question: Does offline even exist anymore? The days of consumers walking into a store without their smartphone are, for the most part, over. The convergence of channels has already taken place, and mobile is the chief reason why.

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