© Profile of Success, Catalog Success magazine, November 2005 Catalog Success: When was the catalog established? Harvey Dean: The business was started in 1971. CS: Where are your headquarters? Dean: Pittsburg, Kansas. CS: What is your primary merchandise? Dean: Educational products. We supply curricula, software, hands-on equipment, teacher guides, books, DVDs, kits, etc. CS: What is your annual circulation? Dean: We produce 15 different catalogs with a circulation over 1 million. CS: What are your primary customer demographics? Dean: Our customers are primarily grades six to 10 technology and science teachers. CS: How did the company/catalog get started?

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