Hae Min Lee

The electronics chain was referencing popular podcast "Serial," which investigates the murder of a 17-year-old named Hae Min Lee. According to Adweek, the high school student was strangled in a Best Buy parking lot in Maryland, after which the killer is said to have made a phone call from a payphone there. In little over an hour, the chain received hundreds of comments for the post, some of which criticized the brand. Others commented that people were overreacting to the gaffe.