Hacan Andersson

H&M's websites experienced early disruptions amid high demand from shoppers for its latest guest collection by designer Alexander Wang. "It's been extremely popular among our customers, with many people queuing in all our markets," H&M spokesman Hacan Andersson said, adding 500 people had been waiting outside the retailer's store in Sydney. Earlier, the company's websites gave a message saying shoppers should try again later to gain access amid high demand for the collection. H&M, usually known for fast fashion at inexpensive prices, has used celebrity collections as a marketing tool to stoke sales each November since 2004.

After rumors emerged this week that H&M is planning its first luxury brand, the Swedish retailer confirmed March 29 that a new store chain will be launched in 2013. Following H&M's famous designer team-ups with the likes of Versace and Marni, rumors In its latest three month report, the store confirmed a new store chain will be launched in 2013, although details are still limited. "We are making these long-term investments in order to build an even stronger H&M, so that we can give our customers an even broader offering going forward. We have many different projects in progress