Graham Jones

New York -- School is just ending in some areas of the Northeast, and already the first back-to-school shopping survey has been released. The survey, by online shopping site PriceGrabber, reveals that nearly half (46%) of consumers are planning to spend more this back-to-school shopping season than in 2011. In comparison, only 13% of shoppers planned to spend more last year, and this data was reflected in an overall disappointing back-to-school season for retailers in 2011. In the Back-to-School Shopping Forecast, conducted from May 22 to June 5, 2012, 17% of shoppers plan to start their back-to-school shopping in