Goodson

I’m a virgin in the engine-building world — intimidated by all things technical and motorized. I’m definitely not one of Goodson’s customers. Lucky for Goodson, a cataloger that specializes in tools and supplies for engine builders, I do know a bit about branding, marketing communications and best practices for catalog success and customer satisfaction, and it’s apparent to me that Goodson does all of this. Goodson owner Scott Biesanz is certainly interested in building greatness that lasts. His opening letter states: “Some companies have faded, others have service problems and still others have gone out of business entirely. But here at Goodson, we’re going strong.

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