Website and mobile site experiences that are fast, reliable and consistent can play a huge role in driving online conversions and revenues, particularly during heavy sales periods like the holidays.
This is the era of the “web application delivery chain,” and poor performance at any step can trip up your shoppers’ experiences and potentially push them to a competitor’s site and mailing list. The harsh reality is that shoppers don’t care about what’s causing your poor performance, whether it’s a network provider bottleneck, a third-party content problem or a meddlesome browser glitch. They'll simply lay the blame squarely at your door. Like it or not, retailers are responsible for managing the performance of all the elements comprising the web application delivery chain.