Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Godiva Chocolatier is using Monetate, a provider of cloud-based technology for online marketers, to improve its ability to deliver the right content and experiences to its online customers. Through its use of Monetate’s testing, targeting and personalization suite, Godiva is able to innovate, test and deploy functionality on its website for an improved customer experience that increases e-commerce revenue.

Colonial Candle is opening its first retail and research boutique in Charleston, S.C. The 3,000 square-foot flagship store is the 103-year-old candle company's first and only boutique. Located in Charleston's most exclusive shopping location, The Shops at Charleston Place, the Colonial Candle boutique joins an exclusive collection of world-renowned luxury brands including Godiva, Gucci, Louis Vuitton and Lacoste. The flagship store will feature Colonial Candle's complete line, including the brand's signature oval jars in 70 fragrances, tapers in more than 20 colors, a luxury collection and home accessories.

In an effort to optimize its mar-
keting efforts for one of the busiest days of its year, Valentine's Day, Godiva went straight to the source for help: it tapped into its 600-member private online community, Godiva Chocolate Talk. The cross-channel retailer of gourmet chocolates and candies has partnered with Communispace, a provider of online consumer insights communities for market research, to host the online community.

By Scott Shrake The name "Godiva" denotes first the mythical nude Lady, and second, a brand of luxury confections. To some, the order of association may even be reversed: The brand is that strong. Founded in Brussels, Belgium, by Joseph Draps in 1926, Godiva Chocolatier introduced its chocolates to Americans 40 years later. Godiva, now with world headquarters in New York City, has been credited with single-handedly creating the U.S. market for "super-premium chocolates." It now markets in three channels: retail, catalog and Web. Just like print, online catalogs are always evolving, taking advantage of new technology and fresh realizations about the character of

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