Gerald L. Storch

Toys“R”Us announced the appointment of Neil Friedman as president, Toys“R”Us, U.S. Friedman most recently served as president, Mattel Brands. In his new position at Toys“R”Us, Friedman will oversee all merchandising, marketing, store operations, merchandise presentation, global sourcing and product development, as well as merchandise planning and allocation for the company’s 866 stores and online business in the U.S.