George Michie

New marketing vehicles such as the iPad bring cross-channel retailers innovative ways to reach consumers. But they also complicate life, making it a challenge to get a clear picture of which marketing activities are driving the most traffic to a website.

Dr. Alan Rimm-Kaufman, a longtime catalog marketer and former Catalog Success columnist who leveraged a successful career as vice president of marketing with the Crutchfield catalog to run a trailblazing paid search management agency, died on July 18 at age 41 after a 16-year battle with leukemia.