Geoffrey Robinson

Once you start a Web site redesign, the results often can be surprising. Geoffrey Robinson, vice president of e-commerce for auto parts cataloger J.C. Whitney revealed several surprises that followed his company’s Web site redesign during a session at last week’s Internet Retailer conference in Chicago. * Men don’t read! When Robinson and his team at J.C. Whitney added more text-based product information to site search results, they found that predominately male audience didn’t click on the category links listed as text, but rather skipped to the bottom of the page where specific product images related to the search were featured. Unfortunately, these product links