BOCA RATON, Fla. -- Office Depot (NYSE: ODP) is proud to announce a partnership with Born This Way Foundation, a non-profit organization founded by Lady Gaga and her mother, Cynthia Germanotta, that is dedicated to empowering youth and inspiring bravery. The partnership, kicking off during the back-to-school season, will provide students, parents, and teachers with insights and limited-edition products that support Born This Way Foundation’s mission of helping to encourage today’s youth to grow up feeling confident about their individuality. “What I want to do is strike your nerve over and over again to get you talking so
Just as Lady Gaga, Justin Bieber and other celebs did for Twitter, the world of daily deals is getting some of its own glam factor, as NBA All-Star Tracy McGrady is the latest athlete-turned-entrepreneur to launch his own online business, in the form of a quasi-Groupon for sports.
Luxury specialty retailer Barneys New York opened its holiday display, Gaga's Workshop, and unveiled its holiday windows. Lady Gaga, creative director Nicola Formichetti, artist Eli Sudbrack and Christophe Hamaide Pierson of avaf created the non-traditional holiday display. The display includes a retail environment, holiday windows, a dedicated Gaga interactive website and limited edition, exclusive products created in collaboration with Lady Gaga. There are eight stations in Gaga's Workshop reflecting the product categories available for sale including: candy shop, toy shop, closet (for apparel and accessories), library (for books, CDs, media, and paper goods), gallery (for collectibles and specialty items),
Simon Doonan need not fear his absence from decorating the holiday windows at Barneys this year because Lady Gaga has created the Gaga Workshop. Barneys has launched a microsite that will debut a product a day from the workshop available for purchase. The retailer is calling it the "12 Days of Gaga."
New York City -- Barneys New York said Monday it is teaming up with pop singer Lady Gaga on a holiday campaign and Christmas window display to be called Gaga’s Workshop. The luxury department store retailer said that, in addition to the Gaga-themed window display, it will devote an entire floor of its Madison Avenue flagship to Gaga’s Workshop. The campaign will also feature limited-edition gift items and specially themed holiday shopping bags and packaging. "As a New York city landmark, we wanted to celebrate Lady Gaga as a fellow New Yorker and amazing talent," Mark Lee, Barneys CEO,
Etsy is partnering with pop singer-songwriter Lady Gaga to raise money for the VH1 Save the Music Foundation. Lady Gaga commissioned three Etsy artists to design limited edition posters inspired by her new album "Born This Way."