Friedman

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Brands including Amazon.com, Zappos.com and Victoria's Secret were among those mentioned as most admired by a panel of leading retail marketing and e-commerce executives during the FOCUS 2012: Trends in Digital Media — E-tail & Retail half-day conference presented by the Retail Marketing Society on May 9 in New York City.

HOFFMAN ESTATES, Ill., Aug. 25 /PRNewswire-FirstCall/ -- Sears Holdings Friedman most recently served as president, Americas for Razorfish, one of the world's largest interactive marketing and technology companies. During his tenure, he held numerous roles of increasing responsibility including president, Central Region and global managing partner - Retail & Consumer Goods Practice. Prior to Razorfish, Friedman spent 10 years with Andersen Consulting (now Accenture) as an associate partner working with retail and consumer products companies. "David is a great addition to our executive team. He brings to our company a proven track record of assisting numerous retail and consumer

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