Frank O'Brien

dressbarn has launched "Share your (MOM)ent," a social and interactive campaign for Mother's Day. Consumers are encouraged to upload their (MOM)ent — a photo, video or written memory of anyone who has ever given them a warm and fuzzy mom-like feeling — and to share it with others via social networks and a customizable e-card. Additionally, consumers can vote on (MOM)ents shared by others. Ten winners will be selected from the top 50 entries with the most votes and will each receive a spa day for two.


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