FiftyOne

There's nothing more embarrassing for an executive than bragging about a customer, only to find one's claims were incorrect. eBay CEO John Donahoe learned that lesson this week in a case reminiscent of a similar faux pas made by former eBay executive Stephanie Tilenius. In Donahoe's case, he bragged during last week's conference call that Macy's had turned to eBay to reach Australian consumers. But according to StorefrontBacktalk, Macys.com was already selling to Australian customers using third-party vendor FiftyOne, and finding, in fact. The retail blog also found that Macy's eBay Australia store currently has no products. A Macy's

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