Ferdinand Van Alphen

Tommy Bahama Group has named 20-plus year industry veteran Ferdinand Van Alphen the company's new VP of creative services. The appointment is effective immediately.Van Alphen has held many major posts within the creative side of the business, including senior creative posts at Tommy Hilfiger in both the USA and Europe as well as agency work in The Netherlands, New York, and Hong Kong. Most recently, Van Alphen owned a creative consulting agency, handling various projects for Vertu mobile phones, Boss fragrance, Pringles, and Liebeskind Berlin, among others.In his new endeavor, Van Alphen is responsible for the creative expression and