Problem: MotoSport, a catalog/multichannel retailer of power sports apparel, parts and accessories to motorcyclists and recreational vehicle owners, needed a faster, more flexible online shipping logistics system. Solution: Teamed with a software solutions provider to rework shipping rules. Results: Increased customer loyalty and repeat purchases as a result of customized and personalized shipping offers — with significant gains in sales, average order size and shipping cost reductions expected. To reduce shipping costs by giving customers more options, MotoSport upgraded its logistics system by deploying new software. Office Rules software from Haley uses a natural language (i.e., English) determination engine within MotoSport’s Web-based ordering
Faramarz Farhoodi
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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