This month, furniture giveaways helped home-goods retailer score high on Media Logic's Retail Social Juice Index (RSJI). Wayfair's fan base, which typically only gives a few hundred likes to brand posts, responded by the thousands to posts about the weekly promotion. A console table giveaway? More than 16,000 likes and 3,100 shares. A chaise lounge giveaway? More than 16,500 likes and 2,700 shares. A Butler Bombe coffee table giveaway? Close to 69,000 likes and 13,200 shares.

Fans of NBC hit comedy "The Office" are already familiar with fictional paper company Dunder Mifflin. Now, Staples-owned will use the Dunder Mifflin brand name for copy paper under a licensing agreement with NBC Universal.

CafePress has launched the official online merchandise shop for the latest installment in the Twilight franchise, "Breaking Dawn — Part 1," which opened Nov. 18. The e-store, called The Twilight Saga, features exclusive products from the latest film as well as favorite designs from the previous movies.

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