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This month, furniture giveaways helped home-goods retailer Wayfair.com score high on Media Logic's Retail Social Juice Index (RSJI). Wayfair's fan base, which typically only gives a few hundred likes to brand posts, responded by the thousands to posts about the weekly promotion. A console table giveaway? More than 16,000 likes and 3,100 shares. A chaise lounge giveaway? More than 16,500 likes and 2,700 shares. A Butler Bombe coffee table giveaway? Close to 69,000 likes and 13,200 shares.

Diapers.com spent less than one-third of June among the top 10 brands on Media Logic's Retail Social Juice Index (RSJI) - but what an incredible surge it was. The brand's engagement score for the month ranged from 29 to 493. During the first half of the month, it averaged 46, which is comparable to the RSJI's daily average. But during the last half of the month? Its average jumped to 278.

Fans of NBC hit comedy "The Office" are already familiar with fictional paper company Dunder Mifflin. Now, Staples-owned Quill.com will use the Dunder Mifflin brand name for copy paper under a licensing agreement with NBC Universal.

CafePress has launched the official online merchandise shop for the latest installment in the Twilight franchise, "Breaking Dawn — Part 1," which opened Nov. 18. The e-store, called The Twilight Saga, features exclusive products from the latest film as well as favorite designs from the previous movies.