Evan Schuman

The new Target.com website went live last Tuesday just as Target News Now was hitting in-boxes with an item about the relaunch that began, “Just launch the new site already.” Well, now that the completely reengineered site is operational, it marks the company’s first step on an ambitious plan for multi-channel expansion, according to Target.com president Steve Eastman. “Establishing a new platform for Target.com allows Target to reinvent our guests’ online environment and create a more user-friendly, reliable experience,” Eastman said. “With the new Target.com, we are in a better position to satisfy our guests’ constantly evolving preferences –

Mobile retail check-in company Shopkick, which argued to retailers that only its mobile system could make sure that consumers "are actually present within their store," is getting hit by fraudsters allowing anyone to get points for visiting retailers, whether or not they actually did, StorefrontBacktalk reports. Some of the nation's largest retail brands use Shopkick's system, including Best Buy, Target, Macy's, Crate & Barrel, Sports Authority, American Eagle Outfitters and Wet Seal.