Frank & Oak, a retailer of men's apparel and goods, implemented a tablet solution from Tulip Retail in its Toronto flagship store earlier this month. In this exclusive interview with Retail Online Integration, Ethan Song, CEO of Frank & Oak, and Ali Asaria, CEO of Tulip Retail, discuss how arming the store's sales associates with a mobile solution is helping affirm Frank & Oak's status as an emerging omnichannel brand.
Venture-backed companies tend to be obsessed with using the efficiency of the web to "disrupt" old business models. But for two-year-old men's fashion company Frank & Oak, building a brand name from scratch meant turning to the decidedly costly, old-school practice of printing a magazine. "Creating content is not a cheap offering, but it speaks to the kind of brand a