Erica Hood

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

In episode 356 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Erica Hood, director of global loyalty at The North Face, a VF Corporation brand, the premier exploration company in the world. Hood discusses her role and how she's impacting The North Face's global loyalty strategy, why the brand decided to redesign its XPLR Pass loyalty program, and the level of collaboration needed across the organization to execute the relaunch.

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