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For consumers who use smartphones or tablets to manage their daily lives, they expect a certain level of interaction. Images and content are expected to be dynamic and able to be expanded or manipulated at will. This desire contrasts sharply to the model of online advertising that remains a flat and static image combined with text. Interactive online ads are a dynamic alternative that are improving in quality at a rapid pace, moving towards custom-produced commercials that give consumers access to the right product in less time.