Ellis

Clearly post customer service numbers throughout your Web site. Instead of encouraging customers to complain, it inspires trust and increases orders. —Debra Wilson, president, Wilson & Ellis Consulting

"Establish consistent sales and return policies across all sales channels (e.g., Web, catalog, retail)." —Debra Wilson, president of Wilson & Ellis Consulting

To successfully integrate marketing and operations, ensure that all marketing offers are either interchangeable or clearly identified as channel-specific. —Debra Wilson, president, Wilson & Ellis Consulting