Ellen DeGeneres

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

The conservative group One Million Moms is angry at J.C. Penney again. The organization has launched another attack on the retail giant, this time for featuring a same-sex couple in its new Mother's Day catalog. Previously, the group called for the removal of Ellen DeGeneres as the chain's spokesperson. One Million Moms has released a statement on its website urging members to take action against the brand's store managers so that complaints will be passed on to the head office. 

J.C. Penney CEO Ron Johnson is dealing with his first media controversy. Johnson, flashing an incredibly charming smile, appeared on CBS to defend spokesperson Ellen DeGeneres. He said that DeGeneres was the perfect pick to represent the new direction of the company because of her positive, outgoing attitude.

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