In a session on Wednesday at the Internet Retailer Conference & Exhibition in Chicago, Eli Gurock, co-founder and head of e-commerce at Magic Beans, a cross-channel retailer of baby toys and baby gear, detailed how his company is dealing with showrooming — a term referring to the practice of consumers examining products in-store but without making a purchase, then going online to find the product at a lower price.Â
Eli Gurock
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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