Eddie Bauer.Fast

In 1998, Eddie Bauer was a very profitable multichannel marketing brand. As its director of circulation at the time, I was responsible for maximizing ROI in catalog marketing. We spent a lot of money on catalog marketing. We also spent a lot of money offering various discounts. Our favorite was “20% off your order of $100 or more.” When customers last purchased seven or more months ago, we began offering them this promotion. And it worked.

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