Ed Raftery

Q: "I hope you can help me. We sell our products to outdoor specialty retailers and websites as well as to consumers via our Amazon Webstore using the Fulfillment by Amazon model. We've noticed that some of our retail customers sell our most popular styles on Amazon as well, and oftentimes win the Buy Box. While we don't want to upset that relationship, we also don't want to forfeit higher-margin sales on Amazon by allowing them to list our products there. We're interested in developing a policy to address this issue. Any ideas to help?" — Ed Raftery, Vice President, TrailHeads