Ed Henrich

"Social and email are converging channels," said Ed Henrich, Senior Vice President of Professional Services at Responsys. "Share-with-your-network and community links are a significant part of that convergence at the moment, but someday soon marketers will be able to talk to individuals on Facebook just like they do via email now -- personalized one-to-one."

Responsys, a global provider of on-demand email and cross-channel marketing solutions, announced the release of its 2010 Retail Email Guide to the Holiday Season. Full of benchmark data, sample creatives, and best practices and advice, the guide will help retailers and other business-to-consumer companies better formulate their holiday email marketing campaigns this year.

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