Most small retailers lack the resources and store footprint to handle same-day shipping on their own. However, it's still possible for small retail brands to offer same-day shipping with the support of a third-party fulfillment and logistics provider. Here are five ways smaller retailers can compete with Amazon's same-day delivery model:
Last week, we recapped the first half of the keynote presentation given by investor, catalog owner and motivational speaker Don Libey during the MeritDirect Business Mailers Co-Op in White Plains, N.Y. In part 2 of our recap below, Libey touches on the importance of having unique products, offering convenience, hiring the right people and getting enough capital.
For the many years I’ve listened to Don Libey, the investor, catalog owner, motivational speaker and wearer of many other hats related to the multichannel marketing business, I’ve often enjoyed his crystal ball-heavy looks into the future of direct marketing. I can’t say I always agreed with them — and certainly some didn’t come true — but they certainly got audiences thinking and implementing the ideas they took away from his presentations.
Five customer-oriented merchandising tips. When it comes to merchandising, many companies have forgotten that it's not about them. They've forgotten why customers came to them in the first place, and their catalogs have simply become containers of items for sale. In essence, they're desperately in need of a revival and don't even realize it. I've been noticing this trend in my strategic consultation with companies across the country. Products are presented in a mishmash array — without emotional connections — and essentially are pushed onto customers. They're not created by and for customers, and they lack sensory appeal. "Me-too" imitation products.